Planning: Our Target Audience.

Demographic Profiling.

Gender - Female. We have decided that the main target audience is female. This is because we will be using a female artist, and a feminine song. Also we think that this song will appeal to the female population more because of how soft and slow paced the song is, and this is stereotypically known to appeal to women the most.

Race - All races. The reason we have chosen to apply our music video to all races is because it is a wide audience, and the song doesn't appeal to a specific race as it is an all round song and isn't stereotypically known as a song that specifically fits a certain race, like reggae or mc.

Age - 16-35. The fact this song and video will appeal to younger females is because we will be using a young female in the video and may be able to relate to the song. However the older females from 27-35 will like this song because it is a soft paced song with a slow video which is easy to watch and a beautiful song to listen to.

Socio Economic Scale - C1. This group we think will enjoy the song the most because it is usually younger people in these jobs, and these people will enjoy the song more. It isn't an overly expensive video but this type of person will be able to relate to it the most.

Psychographic Profiling. 

Using Young and Rubicam's theory we have decided that this song and video will appeal the most to the reformers and mainstreamers. This is because the singer/songwriter genre is more appealing to educated people who will appreciate the song for what it is and how much effort has gone into making the video and producing the song. It will also appeal to the mainstreamers because this type of genre is becoming quite big in the charts and is something different to listen to. 

Secondary Audience.

For this genre and music video our secondary audience would be the older generation and men because it is a heartfelt song that some older people and men can relate to and can enjoy. The artist is quite mature in what she writes about and her video is interesting to watch. 

Maslow's Hierarchy of Need.

The basic human needs our text will fulfil we think will be love and belonging because of the song, and it talks about the male going round collecting jar of hearts, as in stealing girls hearts as if he has cheated on the female. It will fulfil our texts in the fact that people can relate to this, through the song and the video. Also our text will be slow and easy to watch, and will make people listen to the song and connect to it.

The Uses and Gratifications Theory.

For this area we think the basic human needs through our text will fulfil Personal Identity in the fact that people will be able to reflect to the song get something from it depending on the situation. They will be learning the values from the text which in this song will be independence to make the correct decision against the male. 

Texts appealing to your audience.

We will be using a female to be the main artist so it will appeal more to the females, and make the video quite feminine by having the girl in a dress and being quite conservative. We will be filming in the evening and at night to keep within the black and white idea which does keep its sophistication and maturity. The shots will be slow paced so it will be easy to watch which will appeal to the audience, it wont be busy and noisy which can be unappealing to some people. Also they will be simple and basic ensuring that more people will like it and also it will link to the pace of the song. We will also be using low key lighting so it keeps the mysteriousness for people wanting to watch it and find out more about the video.The female will be using direct address, being able to connect with the audience and be serious about the song.




Joanna and Natalie.